are
are
Brands
Brands
Brands Brands
ideas
ideas
Brands are ideas.
Your company doesn’t sell software or services, healthcare or hardware, compliance, construction or consumables. Your company sells an idea.
they
they
Do
Do
believe?
believe?
Your idea helps, inspires, solves problems, or brings joy. Whatever it is, you believe. But the people your idea is for do not. You must make them believe. You must communicate in ways that can’t be ignored–in ways that make them feel what can’t be forgot.
Let’s make them believe.
Let’s make them believe
Let’s make them believe.
Do they believe?
